Case Study

Background:
A Middle Eastern FMCG startup specializing in premium halal-certified snacks sought to establish its brand in the U.S. market. The founders wanted to set up a distribution hub in the U.S. and required investor visas to facilitate the business expansion.

Challenges Faced:

1. Visa Eligibility: Since the founders were not from a country with an E-2 treaty agreement with the U.S., we had to find an alternative approach.
2. Market Entry Barriers: The company had to secure supply chain partnerships and meet strict labeling and health safety regulations.
3. Business Setup Delays: The process of structuring the company and obtaining approvals took longer than expected.

Legal Strategy and Process:

1. Alternative Visa Pathway: We advised the founders to obtain citizenship in a treaty country, making them eligible for the E-2 investor visa.
2. Business Structuring: We assisted in company incorporation, investment documentation, and business plan development to strengthen the E-2 visa application.
3. Regulatory Compliance: Our team guided the company through FDA approvals and halal certification requirements.

Outcome:
The founders successfully obtained E-2 visas, allowing them to launch their brand in the U.S. Their products were introduced into major supermarkets and online marketplaces, securing a strong foothold in the market.

Conclusion:
This case demonstrates how strategic legal planning can enable international FMCG businesses to enter the U.S. market despite visa and regulatory hurdles.